Job Description
JOB DESCRIPTION: ArtWorks is seeking a Managing Director of Communications and Marketing to lead the strategy and execution of innovative marketing and communications plans that advance our mission to transform people and places through investments in creativity. This is an exciting opportunity to champion ArtWorks’ brand identity, tell our story and drive programming impact and fundraising results. This position is part of ArtWorks’
leadership team advising Board of Directors, Executive Leaders, and Staff.
KEY RESPONSIBILITIES
Leadership
- Lead strategic planning efforts for ArtWorks communications and marketing
- Key member of ArtWorks’ Development & Communications Committee
- Manage Communications Team
- Develop and manage ArtWorks’ annual communications and marketing plan and budget
- Manage relationships with communications partners
Marketing Communications
- Oversee management of ArtWorks’ digital platforms to deliver optimal user experience, efficiency and master data integration/integrity with Salesforce
- Develop and implement institutional and program-specific marketing and communication plans and campaigns in support of annual programming and fundraising priorities
- Lead content strategy and manage implementation across ArtWorks’ website, email, e-newsletter channels and social media
- Develop suite of institutional assets (presentations, collateral, videos, annual report, etc.) to support organizational objectives
- Lead ArtWorks earned media campaigns including proactive local PR efforts and media strategy to tell our story via press relations and other communications platforms
Community Relations
- Collaborate with Programming & Development in support of successful community engagement strategies and partnerships
- Manage ArtWorks Speakers Bureau (proactive placements and process to facilitate community requests)
- Develop strategy and calendar to ensure ArtWorks representation and participation across key community events
Branding
- Lead ArtWorks’ brand identity and positioning in support of the organization’s mission
- Lead process to apply brand standards to all communication and experience touchpoints
- Elevate ArtWorks storytelling across staff, board, participants and partners
The ideal candidate will possess the following qualifications and characteristics:
- Loves Cincinnati and is passionate about ArtWorks’ mission
- Agile leader with strong interpersonal and culture-building skills to help guide and influence organizational growth
- Highly collaborative and effective at leading the creative process
- Keen eye for quality design and creative direction
- Adept at using data and metrics to inform strategy and drive results
- Master storyteller – messaging strategy, writer, editor and communicator (written and verbal)
- Can balance big picture strategy and manage detailed execution with high degree of accountability and adherence to deadlines
- Experience in developing effective digital strategies – websites, social media campaigns, crowdfunding, eNewsletters
- Understanding of local/regional/national media landscape and positive working relationships with key outlets
- Excellent organizational, problem-solving and decision-making skills
Credentials and Experience:
- Minimum Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or other related degree
- Minimum 5+ years of experience working as a marketing professional in an agency, nonprofit or corporate setting
- Nonprofit / arts marketing experience preferred but not required
About ArtWorks: Founded in 1996, ArtWorks transforms people and places through investments in creativity. Our vision is for creativity to be part of Cincinnati’s DNA, fueling and inspiring change. For good. To date, ArtWorks has employed, trained and developed more than 3,000 local youth (ages 14-21), 2,000 professional artists and 300 creative entrepreneurs. ArtWorks is grateful for ongoing support from ArtsWave, City of Cincinnati, The Carol Ann and Ralph V. Haile, Jr./U.S. Bank Foundation, Ohio Arts Council and the generosity of many individuals, foundations, corporations and community partners. www.ArtWorksCincinnati.org
To apply: Interested candidates should send resume and cover letter including salary requirements to Amy Scarpello at Amy@ArtWorksCincinnati.org by December 22, 2017.
ArtWorks is an equal opportunity employer and is strongly committed to creating a diverse and inclusive workplace.