Wednesday, May 27th at the Myrtles Punch House
One of the most important benefits of GCPGC membership is the opportunity to network with local colleagues and to learn from each other. We hope our new after-work socials will offer our longtime members more time to get to know each other, and provide a fun setting for our newer members to meet and learn more about our chapter.
At the upcoming social, please help us welcome some of our newest GCPGC members.
Feel free to bring a friend! Hope to see you there.
Conversation & Coffee
Date: June 17, 2015 at 7:30 AM
Location: Playhouse in the Park
Topic: The Art (and Science) of Persuasion
How the best fundraisers persuade donors to give is an intangible art, but there is hard science behind the six universal principles of social influence that sway people. This session will examine each of those six principles, exploring how we unknowingly use them, and how we can use them more intentionally for the charities we care about. We’ll explore the social science experiments that underlie the core principles of liking; authority; reciprocation; social proof; scarcity; and commitment and consistency. Next, we’ll discuss the art of applying those principles in our non-profit work. Sometimes small changes in presentation or behavior can yield large changes – and larger gifts. Make sure you understand the subtle, unspoken language of social influence, and that you’re not accidentally “saying” the wrong thing!
Anne T. Melvin, Esq.
Director for Training and Education, Alumni Affairs & Development
Anne Melvin has worked as both a volunteer and a professional in the field of development for over two decades. For the past 14 years, Anne specialized in planned giving, negotiating and closing gifts for various schools at Harvard. As a front-line planned giving fundraiser, she also directed the marketing for Harvard’s Faculty of Arts and Sciences gift planning program, tripling its lead generation and revamping the marketing approach for the past decade. Currently, Anne is engaged at Harvard’s central fundraising office, training Harvard front-line fundraisers in effective fundraising techniques and communicating Harvard’s mission.
Sponsors: The Fifth Third Foundation
Special Thanks to Program Host: Cincinnati Playhouse in the Park
The 2015 Voices of Giving Awards event details are as follows:
Tuesday, June 16, 2015
1223 Central Parkway
Cincinnati, Ohio 45214
Cocktails and Hors d'oeuvres 5:00 pm
Awards Ceremony 6:00 pm - 7:00 pm
There is no charge for this event, but members and their guests are required to make reservations.
We hope to see you there!
Thank you to our Platinum Sponsors:
The John A. Schroth Family Charitable Trust, PNC Bank, Trustee