New Faces in Planned Giving
New Faces In Planned Giving Scholarships
Greater Cincinnati Planned Giving Council would like to add diverse members to its ranks.
Are you interested in learning more about planned giving for the organization you work or volunteer for?
Conversation & Coffee - Mining Megadata for Planned Gift Prospecting
Date: May 18, 2016 at 7:30 AM
Location: Playhouse in the Park
Topic: Mining Megadata for Planned Gift Prospecting
In any philanthropic organization, “planned gifts” are among the rarest of successes. They frequently come from individuals who have been loyal supporters of the organization, but have not stood out thru majors gifts or visible wealth. How do we narrow the field of suspects? Can we better interpret our own traditional development information -- gift histories and demographics — to find clues and patterns? Is there other institutional information which might help us to understand the motivations and psychology of donors? There’s also tons of information gathered and used by marketers to target customers, and much of it is useful to non-profits as well, and may be available for free or at discounted prices.
Chuck McClenon is the Fundraising Scientist in the University of Texas Development Office, where he has been gathering hoarding and analyzing data for 15 years. The job of analytics is not to pick winners; only gift officers develop winners. The job of analytics is mostly to throw away losers, so that gift officers can work more efficiently with a better pool of suspects. We’ll take a high-level view of how analytics and data mining work in a range of development activities, and then focus on some specifics for planned giving, , some different angles, and some discoveries which tend to confirm and improve on our understanding of best practices. You don’t need to know anything about margins of error or z-scores for this presentation; it’s intended for those on the front line.
Speaker: Charles L. McClenon, PhD, Fundraising Scientist, The University of Texas at Austin
Sponsors: The Fifth Third Foundation
Special Thanks to Program Host: Cincinnati Playhouse in the Park
WHAT: Conversation & Coffee
WHEN: Wednesday, May 18, 2016
TIME: 7:30-9:00 a.m.
WHERE: The Playhouse in the Park, Eden Park, Cincinnati, Ohio
WHO: GCPGC members and guests
Cost: Free for all attendees, thanks to our sponsor, The Fifth Third Foundation.
Click Here for Details & to Register Today!
We are now taking Nominations and Sponsors for the 2016 Voices of Giving Awards.
Members of the Greater Cincinnati Planned Giving Council are invited to nominate benefactors who have included their organization in their estate plan or financial advisors who have played a significant role in their organizations planned giving efforts.The nomination submission deadline is, Friday, April 8, 2016.