Knowledge @ Noon - Wednesday, May 8, 2024
Donor-Centric Marketing
May 8th, 2024, 12:00 pm - 1:15 pm
Girl Scouts of Western Ohio Directions
Register by May 7th, 2024
$25 for Non-Members --- Members are FREE!
Topic: Donor-Centric Marketing
Storytelling is important for business, for marketing, and for life in general. A good story, used correctly in planned giving marketing, can be powerful, with the potential for a lasting impact on your program. In this presentation, we will discuss why we love donor stories so much, what gives them their unique power, and how you can improve the use of donor stories in your marketing. You’ll hear tips on writing them, as well as how to encourage your audience to see themselves in the stories.
Presenter:
Andrew Palmer, Director of Marketing Services, PG Calc
Andrew joined PG Calc in 2013 to build the Marketing Services line of business and apply his “for-profit” marketing successes to the non-profit world. Andrew’s experience is diverse, and his knowledge of today’s media marketplace, including email, direct mail, social media, and surveys, is one-of-a-kind. Before PG Calc he focused his attention building businesses via digital media, which included presenting marketing strategies at the C-suite level.
Andrew is an in-demand speaker on digital media, content & search marketing, as well as all planned giving marketing topics.
A member of the State Bar of California, Andrew is a graduate of the University of the Pacific, McGeorge School of Law, Sacramento, California, with a J.D. and LL.M.
IN-PERSON LOCATION:
Girl Scouts of Western Ohio
4930 Cornell Road
Cincinnati, OH 45242
In-person attendees are invited to bring a lunch with them to eat during the session.
ZOOM MEETING OPTION:
Login instructions will be emailed to registrants the day prior to the event.*
*If you have registered and do not receive the link the day before the event, please contact our administrator at ADMIN@GCPGC.ORG or by phone at 513-554-3071.
Time:
12:00pm – 1:15pm
Cost:
Members – Free
Non Members – $25
Questions:
Ask Event Co-Chairs:
Kathann Koehler at koehler
Carol Serrone at carolserrone@gswo.org