Conversation & Coffee - Wednesday, May 20, 2026
Strategic Conversations: Leveraging Behavioral Science and Language for Legacy Giving Opportunities
May 20th, 2026, 8:30 am - 10:00 am
Greater Cincinnati Foundation Directions
Register by May 19th, 2026
FREE
TOPIC: Strategic Conversations: Leveraging Behavioral Science and Language for Legacy Giving Opportunities
In the complex landscape of charitable gift planning, bridging the gap between donor intention and commitment requires more than just technical knowledge – it demands a deep understanding of donor behavior and strategic communication. This advanced session delves into the latest behavioral science research from Neurogiving: The Science of Donor Decision Making and combines it with research-backed conversational techniques. This session is tailed for experienced gift planning professionals seeking to deepen their own understanding of donor psychology and enhance their strategic communication skills. This session also is for senior leaders who are responsible for coaching their teams using these strategies. Participants will explore:
- The psychological and emotional factors influencing donor decisions.
- The impact of specific language patterns on donor engagement.
- Practical applications of behavioral insights and strategic phrasing to facilitate legacy commitments.
PRESENTER:
Cherian Koshy, CFRE, CAP®, is a globally recognized expert in fundraising strategy, leadership, and innovation. He is the author of Neurogiving: The Science of Donor Decision-Making, a multi-week USA Today bestseller and #1 Amazon bestseller in Nonprofits.
As a keynote speaker and advisor, Cherian blends neuroscience, behavioral science, and real-world experience to help organizations inspire generosity ethically and lead with clarity in times of change.
He serves on the global board of the Association of Fundraising Professionals and on the board of The Giving Institute. His insights have been featured in Fast Company, Forbes, The Chronicle of Philanthropy, CEOWorld, and Yahoo Finance. He is the founder of the AI-powered platform NonprofitOS, which was acquired by Kindsight, where he now serves as Vice President.
Cherian’s work at the intersection of ethics, technology, and philanthropy positions him as a trusted voice shaping the future of social impact.
WHAT: Conversation & Coffee
WHEN: Wednesday, May 20, 2026
TIME:8:30 AM Coffee & Conversation; 9:00 AM Presentation, followed by Q&A
LOCATION: Greater Cincinnati Foundation, 720 E. Pete Rose Way, Suite 120, Cincinnati, OH 45202
WHO: GCPGC members and guests
Cost: Free for all attendees, thanks to our sponsor, The Fifth Third Foundation.
Bring a colleague or board member to learn what the GCPGC is about…
If you do not receive an email confirmation of RSVP, please call 513-554-3071 to confirm your RSVP and report that the automatic response mechanism did not work for your e-mail.
Members of the 2026 Conversation & Coffee Committee are Amy Cheney of Crayons to Computers, Jeff Lydenberg of PG Calc and Conrad Thiede of Cincinnati Public Radio. For more information on upcoming Conversations and Coffee programs, please visit the Greater Cincinnati Planned Giving Council website at http://www.gcpgc.org.
MARK YOUR CALENDAR: Conversation and Coffee is hosted, typically, the 3rd Wednesday of each month.