Event Details

Virtual Seminar - Seven Secrets of Successful Solicitations

September 12, 2017 at 12:00 PM
Mercy Health Foundation


Seven Secrets of Successful Solicitations 

If you want a gift, you have to ask for it! But that's easier said than done: people consistently rate asking for money at the top of the list of things they fear most. Whether you're an experienced solicitor looking for some new strategies, or new to the game and seeking help, this session will explore the art of asking for a gift. We'll review seven separate step-by-step strategies for building the strongest possible major and planned gift solicitations. Once you learn the principles behind effective asking, you can start to craft stronger and better solicitations that bring in more gifts. Throughout this talk, you will hear examples of more than thirty specifically worded solicitations to help you understand exactly how to put these principles into practice.

Anne T. Melvin, J.D., 
Director of Training and Education, Alumni Affairs & Development, Harvard University

Anne Melvin has worked as both a volunteer and a professional in the field of development for over two decades. In recent years, Anne specialized in planned giving, negotiating and closing gifts for various schools at Harvard. As Deputy Director of Gift Planning at Harvard College, she directed the marketing portion of Harvard’s gift planning efforts for 12 years, revamping its approach to marketing and tripling its lead generation. She also worked with prospects, soliciting and closing gifts. For the past three years, Anne has directed the fundraiser training and overall development education program at Harvard’s central development office.

Anne is a member of AFP, the National Association of Charitable Gift Planners (CGP), and the CGP Leadership Institute.  She speaks around the country to professional development organizations and leads trainings at non-profits, specializing in donor motivation, gift planning, cultivating the donor, fundraiser training and gift solicitation and negotiation. Anne serves on the board of the Wellesley Education Foundation, and consults on fundraising for a number of non-profits. Prior to joining Harvard, Anne practiced real estate law in the Boston area. She is a cum laude graduate of Williams College and holds a J.D. from the Boston University School of Law.                   

Mercy Health Foundation
Room S144A
1701 Mercy Health Place
Cincinnati, OH 45237

12:00pm – 1:15pm    

Members - Free
Non Members - $10.00

Registration is now filled, if you would like to be placed on the wait-list please email us at admin@gcpgc.org
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