Conversation & Coffee
Topic: Keeping the Bequest Stream Flowing
For charities large and small, bequests are the largest source of planned giving revenue. But these gifts don't come out of nowhere. Proactively marketing and soliciting bequests from your donor base is absolutely necessary to maximize your organization's bequest revenue.
Drawing from the latest research on the behavior of bequest donors, as well as our extensive experience consulting with charities on their bequest programs, this presentation will offer practical ideas on how to make the bequest decision easy and compelling for a donor. You'll learn how to identify good bequest prospects and how to motivate them to include a charitable bequest for your organization in their estate plans.
Speaker – Jeff Lydenberg, PG Calc
Sponsors: The Fifth Third Foundation
Special Thanks to Program Host: Cincinnati Playhouse in the Park
WHAT: Conversation & Coffee
WHEN: Wednesday, April 15, 2015
TIME: 7:30-9:00 a.m.
WHERE: The Playhouse in the Park, Eden Park, Cincinnati, Ohio
WHO: GCPGC members and guests
Cost: Free for all attendees, thanks to our sponsor, The Fifth Third Foundation.
Members of the 2015 Conversation and Coffee Committee are Heather Dare of Fifth Third Bank, Mindy Hammer of the Free Store/Food Bank, Jeff Lydenberg of PG Calc and Jonathan Perlman of the Cincinnati Museum Center. For more information on upcoming Conversations and Coffee programs, please visit the Greater Cincinnati Planned Giving Council website at http://www.gcpgc.org.
MARK YOUR CALENDAR: Conversation and Coffee is hosted at the Playhouse in the Park and is always the 3rd Wednesday morning of each month.